GenAI/AI News Jun 17 25: Adobe helps you win the AEO wars, Apollo Tyres drives quality in manufacturing with GenAI and much more...
The move from Search Engine Optimization to Answer Engine Optimization is just beginning.
I continue to be amazed at the speed of innovation in this domain. The $600B in search engine spending is being rerouted into answer engines and if you are looking for talent or customers, you have to get on this issue today! GenAI is helping in the physical world with automation, and scalable customer service is a proven application as we see with the Grab case study below.
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Today there were 3 Important and 3 Optional articles.
How Apollo Tyres is unlocking machine insights using agentic AI-powered Manufacturing Reasoner
Rating: Important
Rationale: This case study shows Apollo Tyres applying agentic AI to streamline defect detection and process analytics in manufacturing. Our analysts noted it as a strong industrial AI use case with real data, demonstrating how generative AI builds on years of machine learning groundwork to enable scalable, expert-level automation.
How can you make sure your brand shows up in LLM search?
Rating: Important
Rationale: Adobe has launched a new tool aimed at optimizing content visibility in generative AI platforms, marking a shift from traditional SEO to GEO (Generation Optimization Engine). Our analysts highlighted how this tool supports brand presence in AI-driven environments and recognized it as a meaningful product move from a major vendor in response to falling search traffic and increasing use of large language models.
Grab scales personalized merchant support across Southeast Asia with Claude
Rating: Important
Rationale: Grab is leveraging Anthropic’s Claude to enhance merchant support across Southeast Asia, improving customer experience and support efficiency. While light on technical implementation details, our analyst panel appreciated the regional scale and its relevance for small business enablement through AI automation.
How Private Equity Firms Are Creating Value with AI
Rating: Optional
Rationale: This article outlines the role of generative AI in driving value creation in private equity, particularly in evaluating and scaling portfolio companies. Our analysts considered it a summary of obvious insights without offering actionable depth, resulting in a consensus optional rating.
Seedance 1.0: Exploring the Boundaries of Video Generation Models
Rating: Optional
Rationale: ByteDance introduces its first video generation foundation model, highlighting advancements in motion realism and instruction adherence. Our analysts agreed it signals progress in generative video AI but remains early-stage and niche in application for most enterprise AI leaders.
Seizing the agentic AI advantage
Rating: Optional
Rationale: McKinsey presents a strategic approach to implementing agentic AI, emphasizing organizational centralization and urgency. Our analysts were highly critical, viewing it as a promotional piece that potentially misguides enterprise leaders, particularly for its overemphasis on small models and vendor-specific solutions like Mistral.
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Onward,
Paul Baier and our AI Analysts, John Sviokla, Luda Kopeikina, Amanda Fetch, Adam Rappaport.